Today, we’re excited to share a major milestone—our founder, Colin Hodge, has officially published his first book, Outrageous Startup Growth!
This book is for anyone who’s ever felt stuck trying to grow something. Because at some point, almost everyone building a product, business, or even a side hustle runs into the same wall.
You’ve put in the work, improved the product, and spent time refining the details you thought would matter most. You’ve added features, adjusted your messaging, and tried to follow what seems like the “right” path.
And yet, growth still doesn’t happen.
It’s frustrating—and often confusing—because on paper, everything should be working.
So here’s how you fix it:
Outrageous Startup Growth
The full playbook on user psychology — how people decide, what makes them stay, and how to build a startup that grows faster because of it.
Gimme the good stuff!The Problem Isn’t Always the Product
One of the biggest lessons behind Outrageous Startup Growth is that growth isn’t driven by logic as much as we expect it to be.
Having better features doesn’t automatically lead to traction, and even a clear value proposition doesn’t guarantee that people will adopt or stick around.
Some products take off quickly, while others—sometimes objectively better ones—struggle to gain momentum.
The difference often comes down to something less visible, but far more important: how people actually think and behave.
What makes someone decide to try something new in the first place? What makes them come back instead of dropping off? And what ultimately motivates them to tell someone else about it?
These are the questions this book explores.
From Notes to a Book
Through years of building, testing, failing, and iterating, Colin began noticing patterns in how people respond to products. What started as scattered notes gradually evolved into deeper insights, and eventually into a full manuscript.
Outrageous Startup Growth was written in over two years, shaped by real-world lessons and a desire to better understand what actually drives growth.
It’s not a collection of quick hacks, but a breakdown of the psychological patterns behind why some products grow—and why others don’t.
A Gift for Your Side-Hustle 🎁
If you’re working on a side hustle, building a product, or trying to grow something that feels stuck, this book is meant to help you see things differently.
Think of it as a shortcut through lessons that usually take years—and a lot of mistakes—to fully understand.
Not because it gives you a perfect formula, but because it helps you recognize what’s actually influencing behavior, decisions, and momentum.
Outrageous Startup Growth
The full playbook on user psychology — how people decide, what makes them stay, and how to build a startup that grows faster because of it.
Gimme the good stuff!