Why Gen Z Is Taking Charge In The Dating Game

Gen Z is bold and brave. And we are here for it.

Gen Z may be the youngest one to join in the dating game (on the legal perspective), but that doesn’t mean that they’re the underdogs.

It’s completely normal for new adults to download dating apps, and DOWN Hookup App is the fastest-growing dating app for Gen Z users. Since COVID, Gen Z users have more than doubled! Over the past 2 years, Gen Z surpassed 50% of the dating pool on DOWN – overtaking Millennials at a close second.

What is DOWN App?

DOWN is the most honest dating app, and the #1 hookup app to meet locals nearby. People get to choose whether they want a casual relationship or a more serious one. DOWN’s goal is to make the world a more open-minded, sex-positive place where singles can express themselves freely and find what they really want.

DOWN App understands the importance of being real, that’s why they put users in control. As the fastest growing hookup app, DOWN encourages users to date with full honesty.

Why Gen Z Is Taking Charge In The Dating Game
Why Gen Z Is Taking Charge In The Dating Game

DOWN aims to create a safe dating space for users to be themselves and find the kind of connections they want. By 2022, the number of matches made by Gen Z increased by over 550%, and the same-gender match rate increased by over 800%.

Want to know more about Gen Z?
Gen Z Dating Life: A Survey By DOWN App

Self Expression

Gen Z seems to prefer hookups over dates. In 2020, The number of swipes for hookups increased by 20%, and continues to grow each year. Now in 2022, almost 90% of the swipes generated by Gen Z men on DOWN were for hookups, when it was around 50% in 2019.

While for Gen Z women, the number of swipes for hookups generated in 2022 is almost 7x the amount it was in 2020. This completely debunks the stigma that women always want more emotional connections — equality FTW!

Not only that, Gen Z users have the highest growth in matching with the same gender on DOWN. From 2019 to 2022, the same-gender match rate in Gen Z increased by over 800%, the highest among other core generations in our app.

Expressing yourself is important on a dating app and DOWN helps achieve that goal with a feature called “Highlights” that lets users choose from over 30 stickers to showcase their best attributes. From “Oral Champ” to “Dimples”, we have them all! Data from our app shows that most Gen Z men chose “Large” as their highlights, while Gen Z women chose “420” the most.

Fun fact!
Did you know that Gen Z generally prefers to match with users of the same generation on DOWN? Millennials have similar behavior, while other core generations on our app like to explore and match with other generations!

Starting the Conversation

When it comes to breaking the ice, Gen Z doesn’t beat around the bush. In the past 3 years, the increase in messages Gen Z sent was over 750%, the highest among other core generations on our app. DOWN helps keep the conversations interesting with a feature called “Icebreakers” that allows users to get to know each other in real life and in the bedroom. Users can choose whether to send a Would-You-Rather question or send a Photo Challenge. The most used Would-You-Rather prompt by Gen Z is “WYR: Be blindfolded or Be tied up?”

Try it yourself! DOWN is free on both Google Play and App Store.

Investing in Relationships

Gen Z is investing money and time on dating! According to data from our app, they are sticking around longer (16% longer) in 2022 than in 2019, and they became the generation most willing to pay for premium features on DOWN, followed by Millennials. Within those 3 years, the amount of Gen Z users who become DOWN VIP members has increased by over 80%!

Spending time doesn’t mean endlessly swiping, it means also messaging and getting to know the other person. The number of messages between matches from Gen Z members is increasing over time on DOWN. In 2021, they more than doubled year over year, which is faster growth than all other generations.

The Dealbreakers in Dating According to Gen Z

Dealbreakers in dating according to Gen Z
Dealbreakers in dating according to Gen Z

Everybody has preferences when it comes to dating, and we asked 1000 Gen Zs what is a dealbreaker for them. We gave them 6 options and told them to score them from 1-10, here are the results:

  • Inconsistencies: 8/10

Inconsistencies as in they might show their affection at one point but then ignore them the next. Their attention, affection, and all of that is not constant which can confuse others.

  • One sided-ness: 9/10

One sided-ness means despite having someone to talk to or spend the time with, you constantly feel like you’re talking to a wall. “How are you today?” “Good.” “Did you eat yet?” “Yes.” A wall.

  • Rude to anyone in the service industry: 7/10

This is a big no-no because of the golden rule: you don’t fuck with people who handle your food. Why? People think it’s because they might tamper with your food, which almost never happens unless you’re just a horrible person, but people in the service industry already have it hard enough. People make mistakes, you don’t need to be rude and embarrass them in public. You’re only embarrassing yourself.

  • Bad hygiene: 10/10

Has the highest score out of all of them. This doesn’t need any explanation, clean up after yourself and clean yourselves, please. Brushing your teeth before bed is not that difficult.

  • Not wanting children: 5/10

Gen Z is split between this one. In this economy, having children can be quite expensive and not that affordable. But also, having kids is no longer a norm, whereas in the past it was seen as a way to have someone to take care of you when you’re old, a lot of Gen Z don’t feel the same way. They think that if they’re gonna have kids, it should be because they want kids.

  • Conflicting values: 7/10

It could be religion, ideology, politics, some things in life that people generally have different opinions on. It doesn’t mean that one side is bad and the other is right, it’s not black and white, but for some people conflicting values do make it difficult to stay in a relationship.

What Do Gen Zs Want In A Partner?

What do Gen Zs want in a partner?
What do Gen Zs want in a partner?

Someone who goes to the gym.

The gym culture is getting even trendier nowadays. Sometimes, it’s even seen as odd if someone doesn’t go to the gym at all, which shouldn’t be the case. This could be seen as Gen Z looking for a partner that’s healthy, fit, cares about their well-being instead of Gen Z looking for a partner whose physical traits fit a certain mold.

Someone stylish/fashionable.

It’s important to dress for the occasion. But at the end of the day, being stylish or fashionable is always a personal preference. Everybody has their own style, and no matter what you dress like, there’s always going to be someone who doesn’t like it.

Active social media.

These days it’s almost impossible for fellow Gen Zs to not have active social media. Everyone is on Instagram, and if you don’t have one it might even come off as suspicious.

There are plenty of other qualities Gen Z thinks are important in a partner. But at the end of the day, we’re all just looking for the one in our lives and it all concludes with finding a decent person.

Ultimately, Gen Z is transforming the dating game by taking charge of their love lives and their bodies. With DOWN App’s support, Gen Z is challenging traditional dating norms and redefining what it means to be in a relationship. As the first digitally native generation, their impact on the dating world is sure to continue for years to come, and DOWN is the dating app for Gen Z to break ground.

Download now! DOWN is free on both Google Play and App Store.

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